BENEFITS FOR RETAILERS
1
An additional distribution channel leading to increased revenue
2
No unexpected or hidden overheads
3
Absolutely no pain in managing and maintaining technology
4
Only a simple SAAS (Software as a Service) fee - no other investment in capital / time / space / effort
5
Delivery bandwidth and increased efficiency
6
Reach beyond existing catchment area
7
Additional marketing channel for campaigns
8
Availability of customer data - helps the retailers know their customers better and customize programs